Frequently Asked Questions
Postcard marketing consistently outperforms many digital channels, with average response rates of 5% for prospect lists and up to 9.8% for house lists – far higher than most email or social media campaigns.
Yes! According to the USPS, 77% of consumers sort through their physical mail as soon as they get it, and 55% say they look forward to discovering mail from brands and businesses.
Absolutely. With targeted lists and efficient printing, postcard campaigns can deliver a strong ROI. Businesses see an average ROI of $4 for every $1 spent on direct mail.
We typically recommend sending a minimum of 5,000 postcards per campaign. We do make exceptions depending on the list type, offer, etc.
We typically use QR codes that allow us to track everything from clicks to conversions.
We use advanced date and proven targeting strategies to ensure your postcard reaches the people most likely to respond – whether that’s your past customers or brand-new prospects.